Everything You need to know about SEO Off-page Optimization
We are aware
of the much trending Online Search Engine (SEO) Optimization and its imapct on
our website.
There is
something more to SEO, that is SEO Off-page Optimization.
From the
very term, we understand that, this is a task that is generally done outside of
an Onpage.
SEO On-page
Optimization involves Optimization of contents within the Homepage such as
“Content Posts”, “Descriptions”, “Images”, “Internal Links”, “Keyword Stuffing”
etc.
Typically in
SEO Off-page
Optimization there are certain set of distinct actions taken away from your own
website to further increase Your “Website Traffic” and “Google Ranking”.
It
most specifically deals with optimization of any sort of linking to the
contents of your Home page. Some of them are the “Backlinks” and “Nofollow
Links”.
The measures that you take to optimize your Website,
either Onpage or Offpage attributes to the Authority you mark in the Search Engine
Results Pages (SERP).
Our focus
here is on SEO Off-page Optimization. Some of the best examples of
Off-page Optimization techniques are:
1. Capture Social Media and its Marketing
*The major
need of the hour in today’s world, presence in Social media.
*Almost
every Industry today is connected to Social media platforms.
*Advertising
and Publishing your contents, engaging your Audiences, sharing posts and
Marketing your Brand across social media is almost next to Mandatoty.
*It helps
you extend your network and create a Social Identity for you and your brand.
2. Bookmark your Contents/Website on Social Sites
*These sites help you Bookmark a particular content/post, which
further promotes your website.
* There are several Bookmarking sites
like, Reddit, Digg, StumbleUpon, Delicious, etc.
*You can choose appropriate tags, to
broadcast you posts which inturn builds trafiic and visibility from the
frequently updated contents.
3. Submission on Forum and its Marketing
* Enroll to Forums pertaining to similar products/services
that your Brand offers.
*Interact with users and Clients and address their queries
and confusions with respect to the product.
*Attach this link with your Backlinks (Do-follow Link).
*This initiative builds your reputation as an expert online
in your Industry.
4. Blogging, Blog Directory Submission and Blog Marketing
*Present your contents
to the world with creative and fun writings. Display the same contents in
relevance to your brand in an appealing and interactive way.
*When you follow a
certain Blog Calender and efficiently produce blogs, you can further opt for
Blog Directories and choose the right category to reach the larger crowd who
regularly follow blogs on social media.
*Further market your
blogs through Dofollow Links, Nofollow LInks and post them on a secondary blog
with precise links.
5. Article Submission
*Similar to blogs, you can choose Article Submission
Directories and also various Categories.
*Unlike blogs, Articles are contents in detail and much more
professional which can be used by various Scholors, Researchers and users in
their references.
*Ensure to choose some Established Directories like Now
Public, Ezine, Go Articles etc.
6. Image, Video, Infographics and Document Submission
*Share your Images,
Videos and Inforgraphics with appropriate Tags, links, Description on exclusive
submission sites for each like Picasa, Instagram, Flickr, YouTube etc.
*Documents can be created
in pdf and ppt formats with independent contents.
*Before submission,
ensure they are optimized with required length, size etc.
*Further link the
contents to your website for more traffic.
7. Search Engine and e-Commerce Networks
*Your
website do not appear in top listing unless its ranked exceptionally well or
you submit your website to “Search
Engine Sites” like Yahoo, Bing and Google.
*
Shopping sites work exceptionally for brands offering e-commerce products.
*You
could advertise, share and market your products for free on these “Online
Products Search” sites like Google, Yahoo, and MSN.
8. Address Business Reviews and Q&A
*Active participation
in providing, sharing and receving Business reviews for your brand is a very
smart way to reach more Audiences.
*Ensure you provide
all the relevant links to your products and contents and also to your Website.
There are exclusive review sites in the market.
*Address various
question releative to your product and also other friendly partners’
product/service across social media and exclusive platforms.
9. Capture the Local Market through Listing
* Listing your website locally based on geographiacl
location, target the nearest and
approachable Audiences.
*It helps your website capture the local market and avoid
the global competition.
*Exclusive listing sites like Google, Yahoo, Yellow pages
can help you list your website locally.
Like always, there is
continous growth is every market and a good scope for regular upgradation of
your website with respect to SEO- Off-Page Optimization.
Follow every post of
SEO Off-page Optimization and make sure you don’t miss out on any.
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